According to the report, SNAP shoppers are less likely to shop at retailers such as Target, Whole Foods and Publix, and instead opt for Walmart, Kroger and club chains.
According to the survey, 61% of higher income households choose healthy snacks over junk food, and of total snack buyers, 15% say it's important for snacks to be natural or organic.
Steve Markenson, VP of Research & Insights at FMI, detailed how healthy living trends continue to evolve and the role of private brands for retailers at the recent Store Brands Health & Wellness Webinar.