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09/12/2022

Target Shares Top Toys, FAO Schwarz Exclusives Ahead of Holidays

Target's exclusive collection with the toy maker will hit shelves in October, coinciding with FAO Schwarz's 160th anniversary.
Zachary Russell
Associate Editor
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Target FAO Schwarz

Target has shared its collection of exclusive toys from FAO Schwarz ahead of the holiday season, with over 120 to choose from.

Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. Target has released its 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games available at the retailer starting at $14.99.

“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,” said Jill Sando, EVP and Chief Merchandising Officer at Target. “From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s Top Toys to create an easy, fun and affordable way for guests to find just the right gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers need to shop for toys this holiday season — and that’s Target."

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Target FAO Schwarz

FAO Schwarz products at Target will range in price from $9.99-$149.99, including 50 toys under $20. The new lineup features the FAO Schwarz Style Runway 4-Sided Fashion Show Playset, FAO Schwarz Ride On Train, FAO Schwarz Makeup Vanity Mirror Set, legacy Dance on Piano Mat and over 50 new plush toys. 

To celebrate the 160th anniversary of FAO Schwarz, a capsule collection will feature several nostalgic FAO toys under $25, such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear and UNO. More toys will join the collection as the season goes on.

Exclusive toys from the Bullseye’s Top Toys of 2022 list includes the following:

  • HarperIman Ashton doll
  • Rainbow High Shadow High 4 pack
  • Bluey Ultimate Lights & Sounds Playhouse with Lucky
  • Barbie Vacation House
  • LEGO Black Panther: Wakanda Forever
  • Cocomelon Transforming Fire Truck
  • Melissa & Doug Fun at the Fair! Game Center Play Tent
  • LEGO Harry Potter The Shrieking Shack & Whomping Willow
  • LOL Surprise Sunshine Gurl & Moonlight B.B Mega Family Pack
  • Magic Mixies Magical Crystal Ball
  • Tonies Peppa Pig Toniebox Starter Set
  • Animal Planet Deep Sea Shark Adventure Playset
  • OSMO Creative Starter Kit
  • FAO Schwarz Makeup Vanity Mirror Set
  • FAO Schwarz Style Runway 4-Sided Fashion Show Playset
  • LEGO Succulents 
  • FAO Schwarz Ride On Train
  • Target Toy Shopping Cart
  • Chuckle and Roar Mini Golf Play Set ​​​​​​​
  • Yahtzee Frenzy
  • Jurassic World: Dominion Epic Battle Pack Figure Set 
  • Beyblade Burst QuadDrive Collision Nebula Battle Set

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” said David Niggli, Chief Merchandising Officer at FAO Schwarz. “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”

Target is offering contactless Order Pickup and Drive Up services this holiday season, as well as same-day delivery through Shipt.