Target offering Halloween costumes for children in wheelchairs

Minneapolis-based Target is now offering special Halloween costumes for children in wheelchairs.

The company’s Hyde and Eek! Boutique revealed its latest collection of wheelchair-adaptable costume designs, with costume ideas ranging from a pirate in a pirate ship to a princess in a fairytale carriage. There are also two new costumes with flat seams and no tags for children with sensory issues: a shark and a unicorn.

This collection is just one of Target’s private label lines that demonstrates the company’s focus on products to differentiate.