Target makes significant updates to its Archer Farms coffees

On its A Bullseye View blog, Minneapolis-based Target Corp. said its Archer Farms coffee soon will feature a number of improvements, including a stronger focus on fair and direct trade, a deeper commitment to the environment and a better taste. The retailer is also changing the design of its coffee bags and boxes to feature more than 50 unique pieces of art that represent the region where the coffee was grown or the type of coffee in the package. The new designs will also help to present product names, flavors and key product attributes more clearly.

To read about the project, visit https://corporate.target.com/article/2016/07/archer-farms-coffee