Target launches sustainable Target Zero collection
Target has announced a new initiative to help consumers identify products designed to reduce waste.
The Target Zero collection features products and packaging designed to be refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic. The line includes products from Target’s private label cleaning line Everspring.
Guests will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment, including hundreds of new and existing products from the beauty, personal care, and household products categories, with plans to expand the collection in the future.
The retailer was named Store Brands’ 2021 Retailer of the Year in part for its ambitious sustainability plan, known as Target Forward. The company aims to be the market leader for creating and curating inclusive, sustainable brands and experiences by 2030, and hopes to have 100% of its owned brand plastic packaging be recyclable, compostable or reusable by 2025.
“We can’t wait to introduce our guests to Target Zero because we recognize their growing calls to find products that fit within their lifestyle, designed with sustainability in mind,” said Jill Sando, executive vice president and chief merchandising officer, Target. “Our aim with Target Zero is to keep delivering on their needs through our ever-evolving product assortment, as well as to give brands investing in reduced waste products and packaging an opportunity to have those products highlighted by Target.”
The Target Zero icon will be seen by guests on shelves in-store, and through a dedicated online experience at target.com. Hundreds of products from brands including Burt’s Bees, PLUS, Pacifica and more are among the first to be featured. Select products from Grove Co. and Target’s owned brand Everspring will join the collection beginning in April.
Sustainable innovations in the Target Zero collection include a new, exclusive-to-Target packaging innovation from Burt’s Bees that uses metal tins for its lip balms that are recyclable and made without single-use plastics, along with from PLUS such as a proprietary, first-of-its-kind body wash that eliminates excess water and waste in the form of a dehydrated, dissolvable square that transforms when you add water.
“Target Zero unlocks important progress toward our Target Forward ambitions, each of which require collaboration from our partners and action from our guests to be realized,” said Amanda Nusz, senior vice president of corporate responsibility and president of the Target Foundation, Target. “By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities.”