Target Launches Media Tour Highlighting Private Brands
Target is shining the spotlight on its assortment of private brands as the retailer has teamed with smart shopping expert Trae Bodge on a nationwide satellite media tour focused on highlight summertime products now in stores an online.
Among the highlights is the focus on summer meal solutions offered by the retailer under its Good & Gather brand. Among the featured products are frozen All Natural Beef Patties, a Grilling Spices Multipack, Rotisserie Chicken Salad, Avocado Ranch Chopped Salad Kit, and Watermelon Lime and Cucumber Mint Sparkling Waters.
Also on display was outdoor entertainment options for the kids. This includes a Watermelon Water Slide, Popsicle Pool Float, Sidewalk Chalk Paint Rollers, and an Ice Cream Golf Set from Sun Squad.
The focus Target is placing on its private label assortment of products that can be found throughout the store is the latest effort by the retailer to showcase the value and quality of the products it sells under if various store brands.
The media tour also comes two months after Target implemented price cuts on some 5,000 products across the store. This included categories such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, pet food, and more.
When announcing the price cuts just prior to Memorial Day, Target said additional price customer were planned over the summer. But no official announcement was made regarding additional price cuts.
"We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more," Rick Gomez, executive vice president and chief food, essentials, and beauty officer at Target, said when announced the initial round of price cuts. "Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target each week for their everyday needs."
