Target launches $5 private brand wine

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Target launches $5 private brand wine

By Store Brands - 08/30/2017

Minneapolis-based Target Corp. is rolling out a line of private brand wine priced at $5 a bottle, according to a posting on the retailer’s website.

Debuting Sept. 3 at more than 1,100 Target stores, the California Roots line includes five varieties: Chardonnay, Pino Grigio, Moscato, Cabernet Sauvignon and Red Blend.

“We’re out to give our guests even more reasons to love Target — including exclusive products they can’t find anywhere else,” said Jeff Burt, Target’s senior vice president of food and beverage.