Target, Diane von Furstenberg Team On New Collection
For the third time in recent weeks Target has unveiled an exclusive new product assortment, this time launching an exclusive apparel offering with renowned designer Diane von Furstenberg.
The collection, which will feature more than 200-pieces, will span women’s, girls’, and baby apparel and accessories, along with products in beauty and home decor. Items in the line are priced starting at $4 with most items priced at less than $50. Also new for Target's limited-time only collaborations, the collection will offer made-to-order furniture starting at $300.
The Diane von Furstenberg for Target collection is a collaboration between the fashion designer and her granddaughter, Talita von Furstenberg, and will be available to shop beginning Saturday, March 23, on Target.com and in most Target stores, while supplies last. Talita von Furstenberg is a designer, entrepreneur, philanthropist and co-chairwoman of the Diane von Furstenberg brand.
"Our partnership with Diane and Talita von Furstenberg represents Target at our best — curating an amazing and distinct assortment and offering it at exceptional prices," said Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, Target. "Guests will fall in love with this inspiring and broad collection."
Diane von Furstenberg first made a name for herself as a designer in the 1970s with the launch of her eponymous brand and illustrious wrap dress. Originally inspired by a wrap top and skirt ensemble, the iconic silhouette celebrates its 50th anniversary in 2024.
"Every collection we create is about making women feel confident so they can be the women they want to be," said Diane von Furstenberg. "Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamor and empowerment to their everyday lives."
Inspired by nature, women and art, Diane von Furstenberg for Target is a classically wearable collection that includes more than 200 items featuring archival Diane von Furstenberg prints, as well as new patterns and pieces exclusive to Target.
The collection also will offer made-to-order furniture such as headboards, benches and room dividers that can be customized in one of seven exclusive Diane von Furstenberg for Target fabrics. The products will be assembled and shipped in four weeks or less.
It’s been a busy start to the year at Target as the retailer in recent weeks has upgraded current private label selections as well as adding a new.
Target said it is giving its up&up private label a refresh that includes the reformulation of 40% of the products sold under the brand while also adding items in several categories including pet and food storage.
The updates and additions come as the retailer marks 15 years since up&up’s launch, with the own brand being a significant contributor to Target’s private label product assortment that accounts for $30 billion in sales annually. Shoppers will have access to more than 2,000 items sold under the up&up brand, with new items to be launched through early 2025.
Additionally, Target also launched dealworthy, a value-oriented product assortment. The new collection of nearly 400 items span apparel & accessories, essentials & beauty, electronics and home items. Starting at less than $1 and with most priced less than $10, the prices on dealworthy items are among the lowest guests will find across Target's assortment, the retailer said. In electronics, items such as phone cases will be priced 50% lower than any other brands sold at Target.
