Target debuts Archer Farms Mix & Match Meals

In its A Bullseye View online magazine, Minneapolis-headquartered Target announced the launch of Archer Farms Mix & Match Meals, a first-of-its-kind program designed to simplify family meal planning with healthful, home-cooked options that take less than 15 minutes to cook and cost less than $18 each. Available in packaging that features the newly redesigned Archer Farms brand, the new assortment boasts more than 500 meal combinations, is portioned to feed a family of four, and covers three of the most-popular ethnic cuisines in the United States: Mexican, Italian and Asian.

Mix & Match Meals products are divided into four categories: sauces (14 options), veggies (fresh, cut and prewashed), starch (fully cooked for easy preparation) and protein (all-natural and pre-cooked). Packaging sports a color-coded system that makes it “mindless” for shoppers to find corresponding meal components.