Following its exclusive Pride Month and Black History Month collections, Target is celebrating Latino Heritage Month for the first time at all its locations. From Sept. 15 to Oct. 15, Target is collaborating with Latino creators and entrepreneurs for the Más Que collection of exclusive apparel, accessories, and more.
“For the first time in our history, the Bullseye will feature a cross-category product assortment for Latino Heritage Month that will be available in all stores and online,” said the company. “It includes more than 80 products for the whole fam, including accessories, books, stationery, movies, music, games and more. Created in partnership with Latino designers, businesses and Target team members, every item in the assortment was selected or designed to pay homage to the rich history and diversity of Latino culture, feature Latina empowerment and the importance of family, and support economic inclusivity and entrepreneurship.”
The product assortment includes exclusive artwork commissioned by Latino artists Alex Izaguirre of Mamút Creative and Reina Castellanos of ReinaVSReina, as well as Latino-owned brands that Target guests know and love including Millennial Lotería, Luna Magic and Cocina54.
“I think it’s important for a major retailer to recognize Latinos and provide a platform for Latino heritage, culture, artists, creators and entrepreneurs,” said Ilzaguirre. “I am honored to be part of it, and to have the opportunity to showcase my work in this way.”
In addition to the exclusive product launch, Target is continuing its investments into the Latino community including with Latino-owned suppliers, media companies, strategic partnerships, philanthropic causes and community organizations such as the Hispanic Scholarship Fund and advocacy group UnidosUS. Target will also sponsor the Hispanic Heritage Foundation’s 34th Hispanic Heritage Awards for the eighth consecutive year.