Target Brings Back Circle Week Sales Event

Kicking off April 7 the retailer is again enlisting the help of actress Kristen Wiig in its national advertising campaign.
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Target 2023 New Store Format
Target's Circle Week promotion kicks off April 7.

Target’s popular Target Circle Week is returning beginning April 7 and the retailer is enlisting actress Kristen Wiig to bring back her Target Lady character as part of a national advertising campaign.

During the week long sale event, Target Circle members will have access to additional savings with deals applied automatically at checkout. 

"We've spent a lot of time talking with guests about what they love about Target Circle, and we can't wait for members to experience even more ease, savings and personal touches every time they shop," said Cara Sylvester, executive vice president and chief guest experience officer, Target. "We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to join, all guests can save even more with their personalized deals."

The national advertising campaign with Wiig kicks off April 2 and Target Circle Week will run from April 7 through April 13. 

"Target Lady is incredibly special to me because it's one of the characters I created at The Groundlings and ended up on SNL. She definitely loves Target! I mean, who doesn't?" said Wiig. "It was so fun to bring her back after all this time, and we had so much fun imagining the world Target Lady sees inside the store today."

Target Circle Members can expect deals on hundreds of thousands of items in categories including apparel and accessories, beauty, home and tech, all available in stores, on Target.com and via the Target app.

These deals go live at 2 a.m. Central Time on Sunday, April 7:

  • 40% off floorcare
  • 30% off swim and sandals for the family
  • 30% off tees, tanks, shorts and dresses for the family
  • 30% off outdoor living
  • 20% off all hair, nail and sun care
  • 20% off breakfast favorites, coffee and cereal
  • 30% off select toys
  • 30% off bedding and bath
  • Spend $50 in home care products and receive a $15 Target gift card
  • Spend $50 at Ulta Beauty at Target and receive a $15 Target gift card
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