Hudson's Bay Brings Target's Cat & Jack North Of The Border
In recent years the Cat & Jack brand has built a loyal following with shoppers at Target and has been one of the retailer’s top selling own brands.
Now, the brand is expanding beyond the Minneapolis, Minn.-based retailer and heading north of the U.S./Canadian border with the launch of Cat & Jack at all Hudson’s Bay locations and online at TheBay.com. The line will be available beginning March 14 and be exclusive to Hudson’s Bay.
The Cat & Jack assortment at the Canadian retailer features hundreds of pieces of basics and trendy styles for kids, from tanks and tees to shorts, pants and dresses, including stand-out pieces in denim and fleece. The starting price point is $7 and goes up to $35, with an average price of $15 within the assortment. Sizes range from 4 to 14 in both girls and boys.
The Cat & Jack line at Target has been highly successful. According to a press release from Hudson’s Bay, Target’s proprietary kids apparel line sold more than eight items for every child under 12 in the U.S. In a 2022 interview with Store Brands, Jill Sando, executive vice president and chief merchandising officer of apparel & accessories, home and hardlines at Target, chose Cat & Jack as one of the retailer’s standout private brands.
“Cat & Jack is one of our first owned brands when we set out to reimagine our assortment several years ago, and it’s been incredibly successful,” she said. “It was built on core values and created with a distinct personality.”
Regarding the launch of Cat & Jack at Hudson’s Bay, Liz Rodbell, the retailer’s president and CEO, said, "Now more than ever parents are looking for stylish and durable clothing that is also affordable for their families. We're listening to customers, and are very focused on delivering an assortment that is relevant and reflects what Canadian families are looking for. Cat & Jack will be key in our kids assortment, and we know our customers will be excited that they can now get this loved brand in Canada."
"Target has an industry-leading portfolio of dozens of owned brands that deliver amazing design at an incredible value to millions of consumers," says Bill Foudy, president, Owned Brand Sourcing and Development, Target. "As we continue to expand this established area of our business, we're pleased to work with Hudson's Bay to offer our popular Cat & Jack kids brand to Canadian shoppers in all Hudson's Bay stores and via TheBay.com."
