Target and Stoney Clover Lane launch exclusive spring collection
Target has announced a new, limited-edition accessories partnership that will boost its apparel collection heading into spring. The retailer and Stoney Clover Lane, a customizable accessories brand, have launched a spring collection of over 300 items, including apparel, swimwear, beauty essentials, outdoor items, and patches that allow for customization.
Ranging in price from $2-$160, with most items under $20, the collection will be available beginning Saturday, April 2, on Target.com and in most Target stores, while supplies last. Target was named Retailer of the Year by Store Brands last year in part for its expansive private label collection and exclusive partnerships.
Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer, who created the line of travel accessories to celebrate individuality, allowing customers to express their personal style through the art of creation and personalization. Stoney Clover Lane has gained a wide social media following due to the brand’s recognizable coordinating patches and customization options that can be mixed-and-matched.
“We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we’ve had our eye on for a while, since they are known for their customizable pieces,” said Jill Sando, executive vice president and chief merchandising officer, Target. “We’ve admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring.”
The Stoney Clover Lane x Target collection features warm-weather items in a collection of vibrant colors that are easy to mix, match and personalize. Apparel and swim items range in size from XXS-4X.
“Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined,” said Kendall Glazer, co-founder of Stoney Clover Lane. “We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more.”
“Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun,” added Libby Glazer, co-founder of the company. “There’s nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine."