Target adds women’s denim-focused apparel private brand

Early next month, Minneapolis-based Target will debut Universal Thread, an exclusive women’s apparel brand that is “grounded in denim,” according to the retailer, and features shirts, pants, dresses, accessories and shoes. The prices for Universal Thread items will range from $5 to $39.99, Target stated.

“Denim is part of every woman’s wardrobe, and with fewer options in the marketplace and learnings from the brands we’ve recently launched, we’re excited to bring our guests a lifestyle brand rooted in denim that is also an amazing everyday value,” explained Mark Tritton, Target’s executive vice president and chief merchandising officer, on the retailer’s website. “This brand is all about ideas and outfits, not just items.” 

The assortment will be available in all Target stores and on Target.com.