Ahold Delhaize USA banner Stop & Shop is expanding its Flashood program to more store locations in New England.
Customers will be able to purchase discounted food items nearing expiration online, including private label products, from 34 more Stop & Shops in Massachusetts, and 21 more Rhode Island stores. The retailer said that since the partnership launched in 2021, nearly 20,000 Stop & Shop customers across the Northeast have used Flashfood to save money on groceries while also diverting over 168,000 pounds of food from landfills.
“With sustainability-minded partners like Stop & Shop, we’re able to reduce more food waste while giving families a means to purchase quality fresh food for less,” said Josh Domingues, founder and CEO of Flashfood. “With nearly one in three Rhode Island households struggling with food insecurity, our expansion throughout the region will help improve accessibility to affordable food for more people.”
Stop & Shop’s partnership with Flashfood kicked off in 2021 in Worcester, Mass., and has since expanded to nearly 70 Stop & Shop stores across Massachusetts, New York and Rhode Island. Shoppers conveniently browse and buy discounted items directly through the Flashfood app on their mobile phone, and then simply pick up their order from the Flashfood Zone located inside their participating store.
“We know that value and variety are important to our customers, and like Stop & Shop, many of our Massachusetts shoppers are focused on helping to reduce our carbon footprint,” said Holland Ricker, regional vice president of Operations for Stop & Shop. “We’re proud of this recent expansion of Flashfood to our Massachusetts customers, and hope that shopping the Flashfood marketplace at Stop & Shop will help offer them sustainable shopping options with ways to also save significantly on groceries.”
Stop & Shop operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.