The Staples Connect storefront
Staples has reimagined six Boston-area stores as a community-focused format called Staples Connect, with the stores featuring branded, exclusive spaces that include a coworking office, podcast studio and meeting room.
Staples told Store Brands that the locations will carry an updated assortment of merchandise, too, with nearly 1,000 new products and 40 new brands, including items from the company’s three own brands that they launched last year: Tru Red, NXT Technologies and Perk.
Tru Red specializes in pens, notebooks, shredders, organizational accessories and other products deemed as business essentials. NXT Technologies products include surge protector outlets and technology solutions, and Perk products fall under quality breakroom needs like paper cups, plates, bath tissue, hand sanitizer and more.
But somewhat of a store brand in its own right, the new formats offer exclusive services to customers, including Staples Studio, a coworking space that’s ideal for small businesses and freelancers with a kitchen, meeting room, shared offices, an onsite manager and more.