'Alexa, what are top private brands?'
Smart speakers are all the rage. According to Don Stuart, managing partner at Wilton, Conn.-based Cadent Consulting Group, smart speakers are now in about 30 percent of U.S. households, nearly double the percentage from a year ago. Penetration is expected to climb to about 50 percent in the next three years, he says.
The big question is whether consumers are asking their smart speakers what retailers in their areas offer the best private-branded potato chips. There are probably a few people doing that, but not too many. But that’s not to say that more people won’t be using smart speakers as buying assistants in the near future.
“It’s still a corner that needs to be turned,” Stuart says. “But I think a lot of people prefer to speak rather than write [when ordering products]. This will be a nice complement to traditional online ordering and has the potential to be easier because you can do it from a lot of places, and it doesn’t require your hands.”