Sprouts Farmers Market will expand its support of women’s collegiate athletics through sponsorship agreements at four major universities located in the Southwest and West Coast.
The grocer has signed agreements with the athletics departments at Arizona State University; University of California, Los Angeles; University of Southern California; and University of Texas. Sprouts will sponsor season-long activities and entitlement games across the four schools as well as sponsor one female student-athlete from each institution.
“Through these partnerships, and after celebrating the anniversary of Title IX, we pledge to continue to empower and educate women’s health and performance, bringing fresh and nutritional food options to them on and off the playing field,” said Jack Sinclair, chief executive officer of Sprouts. “We’re also proud to align our brand with talented, hard-working female student-athletes at these four outstanding universities.”
Earlier this year, Sprouts announced long-term commitments to women’s athletics programs through partnerships with the Big-12 and Pac-12 conferences. It is also supporting 50 individual Name, Image and Likeness (NIL) deals with female athletes from multiple schools in both conferences