Sprout Organics and CoComelon are bringing co-branded exclusives to Walmart
Sprout Organics, a maker of organic meals and snacks for babies and toddlers, is launching a collaborative line with hit kids show CoComelon, and bringing exclusive items to Walmart.
The new release follows the expansion of the Gerber Childrenswear Walmart-exclusive “modern moments by Gerber” collection of clothing and decor for infants and toddlers.
“We're delighted to begin this valued partnership with Walmart with the launch of our Sprout x CoComelon products," said Capp Culver, CEO Sprout Organics. "Both Walmart and Sprout are committed to making affordable, high-quality organic products accessible for families across the country. This expansion onto the shelves of Walmart greatly elevates our ability to do this, while also bringing the fun and delight of CoComelon to snacking and mealtime. Together, we know kids will say 'Yes, Yes' to more veggies!"
Sprout Organics will launch in Walmart nationwide with Sprout Organics x CoComelon products by early March, and complete the roll-out to nearly 900 Walmart stores in April 2022. The initial product offering across Walmart will include five items, featuring Blueberry & Apple Wafflez and Berry Grape Smoothie Pouch available only at Walmart, along with the new Yes, Yes Veggies and Apple, Oatmeal, Raisin & Cinnamon Pouches and Broccoli Curlz.
With more than 110 million subscribers worldwide, CoComelon is the most popular children's entertainment and educational show in the world. Its top three episodes generated nearly nine billion views on YouTube around the world, and the show was #1 on Netflix and maintains a Top 10 ranking across all genres with the recent launch of its third season. The partnership with Sprout Organics features kids’ favorite characters from CoComelon including J.J., YoYo, TomTom, and more, bringing fun to mealtime.
"We're so pleased to introduce the Sprout Organics CoComelon collaboration at select Walmart locations and on Walmart.com," says Noemi Dominguez, merchant on behalf of Walmart, "Sprout Organics and 'CoComelon' bring together the best of what we can offer our children – making mealtime and snack time healthy, easy and fun for kids."