SPINS adds to product intelligence capabilities with acquisition
Wellness-focused data company SPINS has announced the acquisition of a product intelligence platform that can help provide useful data for private label retailers.
SPINS has acquired Pinto, a product intelligence platform founded in 2016. The New York City-based company helps power commerce applications through a product database, search optimization, personalization, data distribution, a content studio and more.
“SPINS is committed to building the smartest, deepest, most accessible Product Intelligence Platform to serve the health and wellness industry,” said Tony Olson, CEO of SPINS. “SPINS’ Product Intelligence serves as the common language for the health and wellness industry in North America, which helps retailers, brands, technology platforms, and more ecosystem members see consumer trends, drive innovation, merchandise to meet emerging needs, and create preference-based personalized customer experiences, both online and in-store.”
The move is the company’s second acquisition of 2022. Earlier this year, SPINS acquired Chicago-based data firm ClearCut Analytics.
“Pinto has always believed that the world of products should be optimized, searchable, and personalized for the needs of today’s consumers, who are more health and values-oriented than ever before,” said Sam Slover, co-founder and CEO of Pinto. “The Pinto team and I are beyond excited to join Tony and the entire SPINS team to introduce the SPINS+Pinto Product Intelligence Platform. The platform is unmatched and will have an immediate impact on the way
retailers approach merchandising, access brand content, and create highly personalized consumer experiences that delight their customers.”
SPINS’ Product Intelligence turns on-label and off-label information into insights that can be used to connect customers to private label products that align with their lifestyle choices and wellness goals. Retailers can use the platform to innovate merchandising and better stock products, personalize online consumer experiences, drive product development and more.
“Ultimately, the Product Intelligence Platform that SPINS+Pinto powers, helps retailers differentiate themselves to better serve their customers,” said Olson. “To help them deliver innovation, build loyalty, and present consumers with in-store and online experiences that showcase a unique store view that is personalized for each customer based on their preferences.”