Southeastern Grocers (SEG) announced a new technology partnership with dunnhumby, a customer data science company. The company will power SEG Connects, the grocer’s media business, allowing for consumer packaged goods companies to connect with SEG customers. SEG operates several popular chains in the southeastern United States like Fresco y Más, Harveys Supermarket, and Winn-Dixie, and offers its own award-winning private label products.
SEG will utilize dunnhumby’s customer data science for SEG Connects, providing the grocer’s brand partners with data-driven customer insights and the ability to understand marketing activity and sales attribution. This augmented partnership with dunnhumby will enable SEG Connects to create Connected Personalized Marketing solutions to help brands meet their objectives more efficiently and effectively through channels their customers respond to most, reaching the right customers, at the right time, with relevant offers to fit their needs.
Speaking of the effects of the partnership for SEG’s private label, client director of dunnhumby Matt Robins told Store Brands “dunnhumby will provide SEG Connects opportunities for both national brands and private label products.”
“Southeastern Grocers has quickly established itself at the forefront of retail media by sharing their customer data insights with and providing insights and measurement solutions to CPGs to support media planning, and the negotiation of retail media placements,”said Grant Steadman, president of North America for dunnhumby. “By building an already impressive retail media business, SEG Connects is proving that retail media is a unique media channel in its ability to provide clear, measurable and transparent results.”