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08/20/2021

Smart for Life snares e-marketing firm

Nutraceutical company with private label business diversifies with new acquisition.
Dan Ochwat
Executive Editor
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Newly rebranded Smart for Life, formerly known as Bonne Santé Group, acquired Nexus Offers, a network that will enhance how the company manages its goods online.

The global nutraceutical company with a private label and contract manufacturing business will mainly rely on the e-marketing firm to bolster the Smart for Life brand it acquired from Doctors Scientific Organica, which triggered the larger rebranding. 

Combining the success of our brands, including the recently acquired Smart for Life brand, with the robust eMarketing platform represented by Nexus Offers is a powerful strategy," said Ryan Zackon, Smart for Life's CEO. "This acquisition will support our objective of creating a highly diversified and vertically integrated global nutraceutical company. It supports SFL's vision of developing and acquiring multiple brands and sales channels for the cross marketing of goods and services. With sales of nutraceutical products, including vitamins and supplements, increasingly being purchased online directly from the consumers, these digital marketing platforms represent a significant revenue stream for the company going forward."

Nexus Offers was founded by Justin Francisco, an internet marketing expert with a background in computer science, and Steven James, a graphic designer with a strong sales background and a principal focus in internet marketing, who have combined their 20 years of experience in CPA and affiliate marketing toward their successful growth trajectory at Nexus Offers.

"We are excited to join the Smart for Life team and believe our marketing expertise will support enhanced revenues and earnings," stated Justin Francisco, co-founder of Nexus Offers. "This terrific marriage provides not only continuity of the business, but with greater resources, management depth and an attractive portfolio of health and wellness products."