Smart for Life names new chief medical officer

Emerging health and wellness company Smart for Life, which supplies retailers with private label nutraceuticals, names new chief medical officer.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Smart for Life, an emerging health and wellness company in the nutraceutical sector, announced today that it has named Sasson Moulavi, MD as its chief medical officer. The company recently rebranded from Bonne Santé Group after an acquisition, and provides companies both private label and contract manufactured food and health products.

Dr. Sasson E. Moulavi is the founder of Doctors Scientific Organica, a company recently acquired by Smart for Life (f/k/a Bonne Santé Group) based in Riviera Beach, Fla. He is also the medical director of US Medical Care Inc. headquartered in Boca Raton and is a graduate of the University of Toronto where he received his degree as a Doctor of Medicine. He completed post graduate training at McGill University in Montreal, Canada. Dr. Moulavi is a Fellow of the American Society of Bariatric Physicians. He has completed the Annual Practical Approaches to the Treatment of Obesity at Harvard University and is a member of the American Board of Anti-Aging Medicine as well as the American Academy of Anti-Aging Medicine.

"For more than 13 years, Dr. 'Sass' has specialized in the study and treatment of bariatric medicine and has directed the operation of multiple weight loss centers in both the United States and Canada," said A.J. Cervantes Jr., Smart for Life’s chairman. "In addition, Dr. Sass founded and operated a highly successful weight loss products company with Doctors Scientific Organica. Clearly, he is committed to providing healthy choices for generations to come and we could not be more blessed having his contributions and ongoing involvement with the company."

To drive growth and earnings, Smart for Life is developing proprietary products as well as acquiring multiple brands in the nutraceutical industry. The management team and the board of directors of Smart for Life say their objective is creating a major international nutraceutical company, manufacturing, and marketing a wide range of world-class products and next-generation delivery technologies. 

"I appreciate the opportunity to be working with the dynamic management team at Smart for Life and believe their growth potential, as they execute their M&A strategy in this industry, is extraordinary," said Dr. Sass. "I have spent the bulk of my professional career addressing weight loss issues and have developed clinically proven products which are balanced, nutritious, with great palate appeal.  I am excited to apply my bariatric and business experience across the entire spectrum of Smart for Life operations."