SimplyProtein Bars Now Available Exclusively at Costco

SimplyProtein, a brand of plant-based protein bars, has landed exclusively at Costco clubs nationwide.

The brand's Crispy Bars are available in a 15-bar variety pack, featuring Peanut Butter Chocolate, Lemon Coconut and Dark Chocolate Sea Salt flavors. Each bar offers 15 grams of protein and 1 gram of sugar.

"At SimplyProtein, we pride ourselves on using simple and quality ingredients to produce snacks that meet the demand for plant-based options that deliver on the right amount of protein. It's a huge step for a brand of our size to have this type of reception from such a large retailer," said Michael Lines, CEO of the company. "SimplyProtein has carved out a footprint in the plant-based protein snacking space by continually innovating and providing consumers quality snacks from a nutrition and taste perspective.  As we continue to see growing demand for plant-based protein products across the country, we are committed to providing our consumers with high-quality products at a great value."

Previously available direct-to-consumer and at health food stores throughout the Toronto area, the SimplyProtein bars are now sold exclusively at Costco, and will be featured in the retailer’s multi-vendor mailers from March 8 – April 2. The company said that future flavors and products are in development.