Fueled by pandemic trends, formal meals among consumers are decreasing in favor of snacking throughout the day.
At the National Grocers Association's recent NGA Show 2023 in Las Vegas, Rick Brindle, VP of Industry Development at snack giant Mondelēz International, discussed the changes in consumer behavior surrounding snack foods. Brindle shared insights from the company’s annual State of Snacking report, which could be used in the private label realm for retailers to develop new store-branded snack items.
“Snacking continues to grow: more snackers, more snackers snacking more,” said Brindle. “We’ve seen that since 2013, a high growth trajectory of snacking. COVID took it to a whole other level of course. People are snacking more now than they are eating meals, and that’s significant. In every part of the day, snacking has increased, and people are snacking and replacing meals with snacks, and that changes the game…”
In the report from Mondelēz, 75% of consumers “always find room” for snacks in their grocery shopping, and 55% of consumers make a meal out of snacks at least once a week, showing that the category is growing. He added that more consumers are discovering new snacks, brands and flavors digitally through social media. Personalization is also playing a big role in the snack category, as shoppers seek unique flavors.