ShopRite ramps up Family Meals Month program
For its annual Family Meals Month, ShopRite will be running in-store and virtual classes by its health and wellness team, and some of the recipes and demos being prepared will feature the Bowl & Basket and Wholesome Pantry store brands.
The classes and the monthly program aims to educate shoppers on the importance of sharing meals together as a family, which research has shown offers benefits such as combating obesity, building self-esteem and contributing to better academic performance. The theme of the program this year is “Just Add Family.”
New to the effort is ShopRite dietitians will go live on the chain’s Instagram and Facebook feeds each week and demonstrate how to recreate popular recipes such as Salmon Burgers, Blue Cheese Apple Walnut Grilled Pizza, and Jamaican Jerk Chicken. All of the recipes can be found online at ShopRite’s recipe portal called The Recipe Shop. Shoppers can also interact directly with dietitians by chatting with them using the supermarket’s “RD Virtual Chat” button, which is available on shoprite.com.
“We get it. Making every meal at home can be a challenge when you’re also trying to balance a busy life,” said Natalie Menza-Crowe, MS, RD, director of health and wellness at ShopRite. “That’s why this year’s campaign is all about providing inspiration for quick and easy meals with recipes, advice and classes that can be accessed either online or in-store, and enjoyed by all.”
ShopRite will promote the campaign via its social channels, air broadcast TV ads, and tout the program in its weekly circular, digital ads, outdoor billboards and through dedicated web pages.
“Providing our shoppers with healthy, affordable and time-saving resources has always been a priority at ShopRite,” said Menza-Crowe. “We’re especially proud to kick off this year’s Family Meals Month with a fresh, new campaign that combines the best of our dietitians’ expertise, both in real-time and online, to share the message that the most important ingredient to any meal is togetherness.”