ShopRite introduces NAE fried chicken

ShopRite has converted its eight-piece, grab-and-go fried chicken to an NAE (no antibiotics ever) offering.

ShopRite said the fried chicken is its newest style of NAE poultry that is hand-breaded, raised cage-free, made fresh throughout the day and sold exclusively at ShopRite, according to a press release.

Developed in partnership with Perdue Farms and marketed under the ShopRite Kitchen by Perdue label, the eight-piece fried chicken follows last year’s launch of NAE rotisserie chicken products, which includes rotisserie chicken, roaster breast, and roaster leg quarters. 

Keasbey, N.J.-based ShopRite said the fried chicken, which is cooked in trans-fat free oil, is the latest entry in the range of NAE products it has debuted that addresses changing customers’ buying preferences. The products are priced at or below most conventional rotisserie and fried chicken offerings, according to the retailer.

ShopRite is part of Wakefern Food Corp., a retailer-owned cooperative. With more than 274 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.