Bazaarvoice, a Texas-based marketing company, has released a new study on what kind of shopping technology customers are looking for in-store. The information could give retailers information on how to properly use technology to leverage their private brands.
Key survey findings show that half of US consumers are excited about the potential of user-generated content (UGC) to enhance their shopping experience. Bazaarvoice said that as brick-and-mortar is a fundamental pillar for the industry, brands and retailers will need to continue investing and integrating new technologies to provide consumers with the best in-store shopping experience. The survey interviewed over 8,000 consumers from the U.S., U.K., France, Germany, Australia, and Canada, and over 500 employees who work in retail from the same countries.