Sephora re-evaluates its private label ingredients

Sephora’s latest sustainability initiative has the company looking deeper into its own private label product requirements.

According to Greenbiz.com, a sustainability informative media outlet, the San Francisco-based beauty retailer has become the first in its industry to release a public-facing chemicals policy. The policy “seeks to strengthen ingredient safety and transparency” and applies to all formulated beauty and personal care products that are sold online and in stores, including both its private label products and third-partner brands.

As a complement to its policy, Sephora also promotes its “Clean at Sephora” labeling program, an avenue for showcasing brands with an embedded safer ingredient philosophy. According to the article, a product bearing Sephora’s clean label must avoid a list of more than 50 ingredients (in some cases, ingredients are allowed in restricted concentrations).

To read the Greenbiz.com article, click here.