Sephora private label line boards Starboard Cruise Services

A unique partnership between Sephora, an LVMH sister company, and Starboard Cruise Services is bringing the retailer’s private brand Sephora Collection to cruise ship guests.

The Sephora Collection includes a range of cosmetics and beauty tools, and the ship will carry the exclusive items on a dedicated Sephora-branded gondola.

The merchandising will be featured in the beauty shop on the cruise ships. LVMH is home to several high-end business companies in fashion, wine and spirits, and more. Many of the company's products and retailers sell on the cruise ships, but this is reportedly the first partnership of its kind to have a private label collection featured on the ships, per a story in the trade publication Beauty Packaging.