Sephora adds Instacart delivery regionally

Instacart continues to broaden its reach and is now offering delivery from beauty retailer Sephora.

Consumers using Instacart can find Sephora in the Instacart marketplace to grab branded and private brand items in skincare, haircare, wellness, beauty tools and fragrances. 

New for Instacart, the delivery service has adjusted to work with Sephora’s Beauty Insider loyalty members. The members will have access to promotions and earn points on every Sephora purchase made in Instacart. Beauty Insider members in the U.S. and Canada will also have access to Sephora's popular "Savings Events" on Instacart, coupled with delivery in as fast as an hour.

Instacart also added a new consumer shopping design for Sephora shoppers to cull through its products and find specific colors and added a new, one-click shade selector feature.

The Instacart same-day delivery service will be available in select locations in California and Canada and will expand to more than 400 stores over the coming weeks.

"We're thrilled to partner with Instacart and continue to provide an innovative and seamless shopping experience for our clients," said Carolyn Bojanowski, senior vice president and general manager of e-commerce for Sephora. "We're always looking for unique, yet practical ways to meet our clients at every touchpoint; and now more than ever, we know they seek ease and convenience. With our Instacart partnership, we can offer a new same-day delivery service option to our existing clients, and also introduce some of the benefits of being a Sephora client to Instacart's marketplace."