SEG Debuts Fall-Inspired Private Label Products
With the arrival of autumn, Southeastern Grocers (SEG) is helping its shoppers get into the seasonal spirit with a range of limited-edition, fall-inspired products as part of its Own Brand assortment.
Those visiting SEG-owned stores Harveys Supermarket and Winn-Dixie will be able to quench their cravings for fall flavors. New products include SE Grocers Pumpkin Spice coffee, a light roast combination of cinnamon, spice, nutmeg, and pumpkin; and Prestige Pumpkin Spice Latte ice cream, a blend of pumpkin ice cream, espresso flakes, and a swirl of vanilla cream. For customers looking to savor the season without the pumpkin craze, the grocer offers its Prestige Sack ‘Em Sundae ice cream, a combination of vanilla ice cream, caramel swirls, brownie bits, and fudge flakes.
“As we welcome the harvest season, we’re delighted to offer our customers a curated selection of limited-edition products that capture the essence of this time of year,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers. “Featuring rich, nostalgic flavors and fresh takes on fall classics, each product is thoughtfully crafted to ensure outstanding quality and attention to detail. We’re incredibly proud of our award-winning selections, which showcase our lasting commitment to exceptional quality, taste, and value – not just for the fall, but throughout the year.”
The new private label seasonal selections join SEG’s award-winning assortment of own brand products. The grocer’s Own Brand products were highlighted in Progressive Grocer’s Editors’ Picks awards. Additionally, SEG received six Store Brands Editors’ Picks awards for select Own Brand products, recognized for their innovation, functionality, market success, and overall impact on the industry.
Southeastern Grocers also took home nine awards at the World Dairy Championship Dairy Product Contest, sponsored by the Wisconsin Dairy Products Association.
SEG’s line of Own Brand products – Essentials, SE Grocers, Prestige, and Know & Love – are available at Harveys Supermarket and Winn-Dixie stores, offering nearly 8,000 items to help customers save an average of 20% compared to national brands.
