Save A Lot Launches Private Label-Focused Ad Campaign
With summer officially underway, discount grocer Save A Lot is putting the spotlight on its selection of private label products as part of an effort to highlight to consumers money saving opportunities.
The St. Louis-based company put a focus on an assortment of eight barbecue staples it said can save shoppers up to 45% from similar national brand products.
“We know everyone’s wallets are being squeezed by skyrocketing gas prices, bigger bills at restaurants and ‘shrinkflation’ from national food brands,” said Tim Schroder, chief sales and marketing officer at Save A Lot. “We’re inviting shoppers to try our private label products for their next barbecue. We think they’ll find they’re just as good (or better) than their national brand equivalents, but they’ll spend a lot less.”
Save A Lot officials said the eight products below cost a total of $15 as compared with $27 for similar products sold under national brands.
- J. Higg’s Classic Potato Chips: Half the cost of Lays
- Sunny’s Cremesations: Half the cost of Oreos
- Crystal Falls Sparkling Strawberry Lemonade: Half the cost of ICE
- Farmington Brats: Nearly 20% less than Johnsonville
- Grissom Buns: 15% less than Ballpark
- Kurtz Ketchup: Half the cost of Heinz
- Kurtz Mustard: Half the cost of French’s
- Kurtz Hot Sauce: Half the cost of Franks
Additionally, the grocer’s “A Lot Alike” advertising campaign is designed to highlight the 1,850 private label items across 55 individual brands it currently carries. Now running, the ad campaign features private brands such as J. Higg’s, Sunny’s and Grissom’s against their well-known national counterparts.
According to Save A Lot, private label brands account for nearly 70% of its total sales.