Rutter's Launches Fruity Private Label Ale Ahead of Summer

Pennsylvania-based convenience store chain Rutter’s is launching a new private label beer ahead of summer in collaboration with Lancaster Brewing Co.

The new beer, Big Berry Attitude, is a citrus ale featuring blueberry and cranberry flavors. Available in limited quantities, the launch marks the third product collaboration between Rutter’s and Lancaster Brewing Co.

Big Berry Attitude will be available at Rutter’s in late May and will be sold in a six-pack of 12-ounce cans for $9.99 exclusively at Rutter’s Pennsylvania beer locations.

“In creating this new beer, we decided to try something different and take our seasonal options to the next level,” said Rutter’s Senior Category Manager Adam Long. “We’re going to continue to offer our customers new and exciting products in our already wide assortment of adult beverage choices!”

Based in York, Pa., Rutter’s operates 85 locations in Pennsylvania, Maryland and West Virginia. The chain was named the 2022 Food Service Innovator of the Year for Cold and Frozen Beverage by Convenience Store News, an EnsembleIQ publication.