Roast coffee in store
Consumers increasingly are becoming coffee connoisseurs who expect not just fresh-ground coffee but fresh-roasted coffee. Wixom, Mich.-based Java Masters provides retailers with a convenient and compact way to roast coffee in the store and, in the process, create a fun experience for consumers. The Java Master roaster — which is 17 inches wide, 25 inches deep and 70 inches high — enables retailers to roast 1- to 5-pound batches of coffee on-site in less than 10 minutes. Electrically powered, the roaster uses convection technology to ensure a uniform roast, says the company, noting that the hot-air roasting process not only yields delicious coffee but also removes bean husks and chaff as the beans roast.
