Rite Aid Launches New Ad Campaign
Rite Aid has launched a new advertising campaign as part of its effort to spotlight what company officials said is the drug store chain’s commitment to its customers.
The first ad in the campaign features Rite Aid employees, which are highlighted to show their expertise and commitment to making a meaningful impact on shoppers, the company said.
"Putting our customers first by creating authentic relationships is what differentiates Rite Aid in the retail pharmacy space," said Jeanniey Walden, chief marketing officer at Rite Aid. “‘It Means More’ is a testament to the exceptional service that our employees consistently deliver and the genuine connections they have with our customers. The heartfelt stories reflected in our ads highlight some of the many ways the Rite Aid experience not only provides the community with daily life necessities and fun extras but also adds a personalized touch, which is truly our special sauce. It means more to our company every time someone chooses to walk through our doors.”
The new advertising effort comes some four months after Rite Aid filed for Chapter 11 bankruptcy protection. Since the filing in October, the retailer has announced the closure of hundreds of stores nationwide.
The new ad, which draws inspiration from real-life situations, features the following relatable storylines:
- A devoted father rushing to a nearby Rite Aid after his daughter unexpectedly cuts her hair just before picture day, ensuring she has a new headband to feel confident in her school photos.
- A couple who realizes while traveling that they've forgotten a crucial prescription—and the relief that follows when they easily refill it at a local Rite Aid, appreciating the convenience and care provided by Rite Aid team members.
- A busy mom, desperate to complete her to-do list late at night, finding solace at Rite Aid, where she not only replenishes her detergent supply but also treats herself to the company’s own brand of Thrifty Ice Cream.
