Rite Aid Boosts Snack Mix With Ello Market Launch

Rite Aid has launched Ello Market, the national drug store chain’s new and exclusive collection of snacks and treats. 

Items in the assortment are featured in three categories — Core, Better for You, and Indulgent. 

“We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers,” said Pamela Kohn, senior vice president and chief merchandising officer at Rite Aid. “We’re excited to bring Ello Market to our stores and introduce shoppers to a line where quality snacks meet unbeatable value.”

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Ello Market offers healthy snacks, pantry essentials and indulgent treats to stay fueled at any time of the day, Rite Aid officials said. The product selection ranges from savory nuts such as pistachios and dry roasted peanuts, to assorted sweets such as chocolate almonds, peach rings and gummy butterflies, as well as trail mix varieties including Protein Trail Mix and Probiotic Trail Mix, and other cooking staples like honey and spices.