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06/24/2021

Rise Baking acquires Brill

The cookies, breads and bakery items company expands its North American reach acquiring branded and private brand producer Brill, part of Baker & Baker Group.
Dan Ochwat
Executive Editor
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Rise Baking is acquiring North American bakery manufacturer Brill from Baker & Baker Group, part of the RHÔNE Portfolio Co.

Brill and Baker & Baker Group partner with major accounts on private label production as well as produce brands under the names Baker & Baker American Bakery, Goldfrost, Concadoro, Molco and via licensed products with Mondelez and Disney. The focus is on donut, muffin, brownie, cookie, cake, specialty brand and viennoiserie categories.

Rise Baking specializes in premium cookies, cakes, dessert bars, muffins, brownies, artisan breads and flatbreads for the retail in-store bakery departments, foodservice and convenience channels in North America. The company has also become an industry leader in the frozen baked goods market, according to the company.

“Rise prides itself on a culture of customer focus, teamwork, and innovation,” said Mike Schultz, CEO, Rise Baking. “Brill is a perfect fit as we look to bring additional products and innovation to the marketplace. We look forward to welcoming our new teammates to Rise Baking Company, together delivering the highest level of service to all of our customers.” 

Kent Hayden, president of Rise Baking added: “This strategic move will not only strengthen Rise Baking Company, but it will continue the great legacy of the Brill name and its employees. Brill’s commitment to customer care fits hand in glove with Rise’s relentless customer focus. And our people-first culture will embrace and welcome the great people of Brill.”