Rethinking shopper engagement, COVID-19

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Rethinking shopper engagement, COVID-19

By Dan Ochwat - 03/27/2020

As private brands grow — and go toe to toe with national brands — they become more innovative and do more to engage with their loyal shoppers.

Well, in a time like the coronavirus pandemic, when shopper engagement is less a priority than simply feeding Americans and getting paper products, cleaning supplies and OTC medicine on shelves, private brand teams face an issue: “How to rethink shopper engagement during the COVID-19 crisis?”

This exact question is the topic of a webinar at 11 a.m. EST on March 31, being presented by sister brand Path to Purchase Institute along with special guests: 

  • April Carlisle, vice president, shopper marketing, Coca-Cola North America;
  • Sarah Cunningham, chief growth officer, TPN;
  • Meggie Giancola, vice president, CPG sales and strategy, Valassis; and
  • Peter Breen, editor in chief, Path to Purchase Institute (moderator).

The panel will discuss how brand and retailers are dealing with the current climate and how marketers need to change their programming around meeting shopper demand and reaching shoppers in a state of anxiety.

Follow this link to register, all it takes is an email.

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