Retailers to Watch in 2023: Gopuff
Each year brings with it a new set of challenges to the nation’s retailers, and 2022 was no exception. Consumers evolving their shopping habits while also facing inflation rates not seen in a generation required retailers to be nimble to meet the needs of their customers.
As 2022 comes to a close, Store Brands has put together a list of 10 retailers we think are worth watching closely in the New Year. From leading grocery chains to growing e-commerce players, the coming 12 months will see retailers face new challenges, revamp product assortments and provide consumers with new options to meet their ever changing demands.
The profiles of the 10 retailers Store Brands has selected will provide you an overview along with our thoughts on why each is worth watching in 2023.
Overview
Since its creation in 2013, Gopuff has grown from Philadelphia to serving major markets across the U.S. through its unique business model of micro-fulfillment centers. In 2022, the delivery platform released its first two private brands, signaling a forward trajectory for the company in the coming year.
What to Watch
It’s no secret that the COVID-19 pandemic revolutionized the grocery/retail industry, with convenient shipping and delivery options becoming front-of-mind for many consumers. In recent years, Gopuff has grown its delivery footprint and exclusive product partnerships, and in 2022, it made the leap into the world of private label, offering customers everyday product staples made readily available.
Gopuff’s first private brand, Basically, debuted in January, and featured snack items like pretzel bites and almonds along with household staples like batteries, toilet paper and dishwasher packs. In October, Gopuff launched Goodnow, its brand of OTC medicines and more, with plans to expand the line in the future.
“As consumers become increasingly interested in private label products, Gopuff is uniquely positioned to develop new brands curated specifically for our customers,” said Jessica Glendenning, director of private label at Gopuff at the time of the Goodnow launch.
In 2022, the chain also unveiled its prepared pizza business through its Gopuff Kitchen installations, The Mean Tomato, giving customers in select markets the option to order hot food. Offering more prepared foods could be one specific way that Gopuff expands in 2023.
It looks like convenience is one pandemic trend that is here to stay. As long as consumers are seeking fast and convenient ways to receive daily items, Gopuff will continue to grow its fulfillment network and product portfolio.