Retail Business Services, the services company of Ahold Delhaize USA, has embarked on a new initiative to strengthen the product data capabilities of Ahold Delhaize USA companies. Those products include all the private brands, including Nature’s Promise, Taste of Inspirations, Etos, Cha-Ching and others, that Retail Business Services offers through Ahold Delhaize USA banners.
The initiative is Retail Business Services’ latest move to beef up data capabilities. Through the work, backed by Syndigo, Retail Business Services will join the Global Data Synchronization Network (GDSN) to enable access to best-in-class product data for the retail banners it supports — Food Lion, Giant Food, Giant/Martin’s, Hannaford, Stop & Shop and online grocer Peapod.
“Customers expect clear, consistent, accurate information about the products that they purchase online or in stores,” noted Chris Adams, vice president of category management services for Quincy, Mass.-based Retail Business Services. “By joining GDSN, we’ll be able to better equip the local brands with product data and in turn customers will experience increased accuracy and transparency.”
Retail Business Services also engages with GS1 to aid the development of global data standards. The company is also the biggest participant in SmartLabel, a worldwide program giving consumers instantaneous access to detailed information on thousands of food, beverage, personal care, household and pet care products, with 11,000-plus private brand products taking part in the effort.
“We aim to be best in class when it comes to product data,” Adams added. “By taking a comprehensive approach to access, best practices and innovation in this space, we can provide the best data services to the grocery retail brands we support.”