Report: Wayfair Top Home Goods Pure Play Retailer

YipitData's quarterly report highlights which home products retailers consumers are shopping the most.
Greg Sleter
Associate Publisher/Executive Editor
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Wayfair holds the largest market share of any home goods pure play retailer, according to new research from YipitData, with the online outlet outpacing retailers including Bed Bath & Beyond and HomeGoods.

In YipitData’s Home Goods Market Share Index, which lists the Top-30 home goods pure play retailers, Wayfair has a market share of 16.7% in the first quarter of 2022, down from market share of 18.33% in the first quarter of 2021.

YipitData's retail and ecommerce analysts track trends and estimated sales using the company's trusted alternative data solutions. It measures year-over-year growth, market share, quarterly changes and represents online and offline sales within the US.

"The retail sector, specifically home goods, deserves to be watched especially in the wake of the pandemic as shopping habits revert to old patterns,” said Ariane Turley, senior research analyst at YipitData.

Key highlights from the quarter report includes:

  • Wayfair leads the sector overall. The e-commerce giant won over consumers during the pandemic but has been losing its pandemic gains in the home retail market, with market share edging back down to pre-pandemic levels.
  • Wayfair commands nearly double the market share of its closest competitors, HomeGoods and Bed Bath & Beyond.
  • HomeGoods strong performance in the first quarter is consistent with other discount retailers in the home goods industry. HomeGoods saw the second largest percentage point increase in market share second only to Pottery Barn.
  • Average Order Frequency and Customer Retention Rates have fallen for most top 10 retailers from the first quarter of 2021 to the first quarter of 2022, which could be reflective of a decline in consumer demand for home goods, industry challenges with supply chain disruption, and/or a resurgence of smaller players like Ethan Allen, Arhaus and Room & Board claiming more of the home goods market.

Top 30 Home Goods Pure Players:

  1. Wayfair
  2. Bed Bath & Beyond
  3. HomeGoods
  4. IKEA
  5. Big Lots
  6. Pottery Barn*
  7. Ashley Furniture
  8. Restoration Hardware
  9. Overstock
  10. La-Z-Boy
  11. At Home
  12. Crate & Barrel**
  13. West Elm
  14. Rooms To Go
  15. Raymour & Flanigan
  16. Living Spaces
  17. Nebraska Furniture Mart
  18. The Container Store
  19. Williams Sonoma
  20. Bob's Discount Furniture
  21. Badcock Home Furniture
  22. Haverty's
  23. Ethan Allen
  24. Arhaus
  25. Room & Board
  26. Bassett Furniture
  27. Furniture Row
  28. Houzz
  29. CITY Furniture
  30. Mathis Brothers

* Pottery Barn includes Pottery Barn Kids & Teens sales

** Crate & Barrel includes CB2

The index does not include Amazon, Walmart, Target as the report is focused on the pure play retailers