RangeMe partners with certification orgs to boost product transparency
Online product discovery platform RangeMe is working with leading certification bodies to help retail buyers and suppliers bring more transparency to shelves.
RangeMe is offering a variety of resources for both retailers and suppliers via partnerships with such organizations as the Non-GMO Project, Fair Trade USA, Fairtrade America, Parent Tested Parent Approved, the Marine Stewardship Council, the Paleo Foundation, Kosher Supervision of America, National Animal Supplement Council, Etimad Halal, Safe Food Certifications, UL, Premier Certification Services, and Nutrasource.
Via a new dedicated section in the RangeMe Services section of the platform, certification bodies will be available to work with suppliers to help bring products with various certifications to market, either for branded lines or private label. For retailers, RangeMe has launched a series of live educational webinars that will run throughout the year with these organizations.
“Third-party certifications are powerful because they quickly show consumers that your brand is committed to quality products,” said Hans Eisenbeis, director of marketing for the Non-GMO Project. “Through RangeMe, brands can quickly learn about the certifications that shoppers are seeking on store shelves, and understand which certifications align with their own values.”
RangeMe said that with retailers more interested in sourcing products that align with their values — as well as consumers’ values — being able to better understand various certifications is critical.
“As consumers are increasingly becoming more educated, certifications can help instill trust with both the consumers and the retailers that they are trying to partner with,” says Todd Jamalkowski, VP of product advocacy at The Paleo Foundation. “With these certifications now listed on RangeMe, it will help brands not only be able to connect and gain insight with companies like ours but will also be able to showcase the certifications that they have on their RangeMe profile for buyers to see.”
The platform currently highlights 12 trusted certification providers, with plans to add more soon, RangeMe said.
“We’ve seen a drastic increase in buyer interest for brands that carry one or more certifications,” says Nicky Jackson, CEO and founder of RangeMe. “Providing our suppliers a hand in achieving those certifications is just another element of RangeMe’s mission. It also gives our retailers and their buyers a bigger pool of products to discover that will match what their consumers want.”