Raley's O-N-E Market opens with a focus on health

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Raley's O-N-E Market opens with a focus on health

By Dan Ochwat - 06/29/2020

Introducing Raley’s O-N-E Market, a brand-new Raley’s banner that is fully committed to organic, transparent and healthy items.

A spokesman for the retailer said the new market carries Raley’s, Raley’s Purely Made and Nob Hill Trading Co. private brand products, as long as they don’t contain ingredients from the retailer’s “banned ingredient list,” such as high fructose corn syrup, artificial preservatives, artificial flavors, artificial sweeteners and hydrogenated fats and oils.

“I am happy to report that 100% of our Raley’s Purely Made products and nearly 65% of our Raley’s products made it onto the shelves of Raley’s O-N-E Market,” said Kevin Buffalino, public relations and partnerships manager, Raley’s.

The new store opened June 27 in the Northern California town of Truckee. Raley’s, headquartered in West Sacramento, Calif., operates 127 stores under six banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, Market 5-ONE-5 and now Raley’s O-N-E Market.

That most recent store is 35,000 square feet, blending 85 years of Raley’s history with a focus on transparency and education that is a continuation of the health-focused Market 5-ONE-5 concept. 

“It has become increasingly clear that our customers want to know where their food comes from, what’s in it and how it may impact their overall health and wellness,” said Keith Knopf, Raley’s president and CEO. “We are consistently listening and learning, and that's led us to the next step in our company’s transformation: Raley’s O-N-E Market. It’s a shopping destination that gives customers access to and information about thousands of products for healthier eating.”

The new market is a concept that reflects moves the retailer has been making for the last five years or so to be more mindful of wellness, including the elimination of private label sugar sweetened sodas, the removal of tobacco products, the inclusion of sourced 100% sustainable fresh seafood and more. In 2018, Raley’s opened a new store concept, Market 5-ONE-5, in downtown Sacramento built on the core values of organics, nutrition and education. Raley’s O-N-E Market is the next evolution in this commitment to health, blending the learnings from Raley’s bold moves and Market 5-ONE-5, the company said.

Raley’s said the new market concept is a long-anticipated vision of Raley’s owner, Michael Teel, a highly curated assortment of products that are fresh, nutritious, organic when possible, minimally processed and sustainably sourced. Departments only carry products with products that don’t have ingredients from the Raley’s O-N-E Market banned ingredient list.

The store also features a cafe with coffee from Stumptown Coffee Roasters, specialty toasts and an organic juice bar serving fresh pressed juices, wellness shots, smoothies and acai bowls. Restaurant-quality options include hearth-baked pizza and sandwiches, freshly prepared sushi made with 100% sustainable seafood and artisan baked goods with clean ingredients. The store’s loft also includes a beer and wine bar, offering local craft brews, curated wines from Raley’s Curtis Mann, Sacramento’s only Master of Wine, and chef-created bar bites from Raley’s Manager of Culinary Innovations, Evelyn Miliate.