QVC Expands Exclusive Apparel Assortment
QVC is expanding its assortment of proprietary apparel collections by collaborating with fashion designer Rebecca Minkoff on a new capsule collection that will debut on air Sept. 5.
The RM Studio x Rebecca Minkoff line is now available on QVC.com, with products in the line offered in sizes XXS-3X in regular and petite, with pricing ranging from $50 to $150.
"Our customers look to QVC for fashion that feels current, wearable, and infused with personality for all generations," said Mara Sirhal, chief merchandising officer at QVC. "RM Studio x Rebecca Minkoff delivers on every level, giving our shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle from day to night."
Developed in collaboration with Rachael Barnard, the Apparel Design & Manufacturing Executive for Rebecca Minkoff at Sunrise Brands, QVC said the collection reflects its commitment to bringing coveted brands to life through storytelling, allowing customers to experience the line in real time and shop with confidence while maintaining quality and signature style.
"QVC has a unique ability to bring designers and customers together through storytelling and connection, which made them an ideal partner for our brand," said Minkoff. "Through this collaboration, we are distilling the essence of our flagship brand into everyday pieces and inspiring women to embrace their authentic selves — while making designer fashion more accessible than ever."
