Qurate Names New HSN Chief Merchandising Officer
Qurate Retail Group has named Rosalia Bucaro its chief merchandising officer for HSN. With more than two decades at the forefront of Rue Gilt Groupe and Bloomingdale's, Bucaro brings expertise in fashion, brand, merchandising and business strategy, and brand development. She will report to Stacy Bowe, President of HSN.
In her new role, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories. She will focus with her team on revitalizing product assortment, forging dynamic celebrity partnerships and creating a merchandise assortment that resonates with existing and new customers across all channels.
"Rosalia's passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN," said Bowe. "Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring."
Most recently, Bucaro served as executive vice president of Rue Gilt Groupe, a leading off-price e-commerce portfolio company connecting next-generation shoppers to world-class brands. In this role, she oversaw all aspects of fashion including women's, men's, and kids' divisions, as well as the European luxury division. This included overseeing boutique production, studio operations, and brand operations.
Additionally, she was responsible for merchandising, programming, editorial, and marketplace business operations. She also served as the key liaison between merchandising and technology.
Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at Bloomingdale's.
