Qurate Names Key Executives To Help Accelerate Growth

The parent company of QVC and HSN adds retail veterans with a focus on enhancing streaming services, merchandising.
Greg Sleter
Associate Publisher/Executive Editor
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Soumya Sriraman, Qurate
Soumya Sriraman

Qurate Retail Group has named two new executives as the company seeks to further differentiate its QVC and HSN brands, strengthen customer relationships and grow its video stream shopping services.

Soumya Sriraman has been named president of Streaming for Qurate Retail Group, effective September 7. She most recently was head of Prime Video Channels at Amazon. Stacy Bowe was named chief merchandising officer, QVC US, effective September 6. She previously held senior merchandising positions at G-III Apparel Group and Macy's.

"Our vCommerce teams – QVC, HSN and vCommerce Ventures – are disrupting video shopping and we believe we have a right to win in this growing industry,” said David Rawlinson II, president and CEO, Qurate Retail, Inc. “In addition, we are accelerating the pace of change within Qurate Retail Group through Project Athens, our turnaround plan, which touches nearly every facet of our business.”

In her newly created role, Sriraman will lead Qurate Retail Group's streaming commerce business, which includes the QVC+ and HSN+ streaming experience, QVC's and HSN's expanding presence on digital livestreaming TV, and other opportunities. As a foundation, she will engage and expand Qurate Retail Group's world-class streaming commerce team.

Sriraman is an experienced CEO and general manager with deep expertise and record of success in building streaming businesses, across a variety of media companies, that have generated strong growth in subscription VOD, monthly active users (MAUs) and revenue. She most recently led Amazon's Channels business, which offers add-on subscription services to à la carte channels such as Paramount+, Discovery+, Starz, PBS and many others to Amazon Prime members. 

She reports to Mary Campbell, president of vCommerce Ventures

Stacy Bowe
Stacy Bowe

As chief merchandising officer, Bowe will develop and lead QVC's merchandising strategy across all product categories – from home and fashion to beauty, electronics and jewelry. She will oversee QVC's Buying, Planning & Programming organization and will lead QVC's Design Development & Global Sourcing (DDGS) team. DDGS is an in-house agency that brings new brands, products and concepts to life in apparel, accessories, outerwear and home décor. 

She most recently led Global eCommerce and Digital Marketing for G-III Apparel Group, which designs, sources and markets apparel and accessories under owned, licensed and private label brands. G-III Apparel Group is comprised of 30+ top brands, including global power brands DKNY, Donna Karan, Karl Lagerfeld and others.

Bowe reports to Mike Fitzharris, president of QVC US