Qurate Names Chief Transformation Officer

The parent company of QVC and HSN has also appointed an interim chief financial officer.
Greg Sleter
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Qurate Retail Group, parent company of QVC and HSN, has named a chief transformation officer while also announcing a transition of its chief financial officer.

William Hunter, has been promoted to chief transformation officer from senior vice president, Business Transformation & Shared Services. In his most recent role, he led a variety of key implementations, including a harmonized payroll platform for QVC and HSN. Prior to the formation of Qurate Retail Group, Hunter served as senior vice president, Corporate Controller for HSN where he led all aspects of financial and operational accounting for the organization.

Hunter will help drive the implementation of Project Athens, a three-year plan launched in June 2022 designed to stabilize revenue, expand adjusted OIBDA margin and generate incremental free cash flow.

"We are accelerating the pace of change at Qurate Retail and Bill has consistently demonstrated his ability to lead initiatives that are important to our near- and long-term success," said David L. Rawlinson II, president and CEO of Qurate Retail, Inc. "Project Athens is the combination of five key pillars that span nearly every facet of our business. Bill's deep institutional knowledge of our core processes and his experience in global business transformation will be instrumental to the successful execution of this strategy."

Additionally, Jeffrey A. Davis, CFO, has resigned from the company, and is expected to remain for a transition period. James Hathaway has been named interim CFO. He joined Qurate in May 2021 as senior vice president leading finance for the company’s largest reporting unit, QxH, serving as CFO for QVC US and HSN. 

Prior to joining Qurate, Hathaway spent more than 20 years with PepsiCo/Frito-Lay, where he took on increasing responsibility in financial leadership roles, including most recently as vice president, Financial Planning & Analysis, with full P&L accountability for a multibillion-dollar division of Frito-Lay North America and prior to that, various divisional and business unit CFO roles within Frito-Lay's U.S. operations