Publix touts new kombucha, ice cream flavors

Dan Ochwat
Executive Editor
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Kombucha drinks — and the many flavor combinations retailers expect to play with — should be a huge product trend in 2021. Store Brands has an in-depth report on flavor trends lined up for the soon-to-be-released February edition, where such retailers as ShopRite and Natural Grocers talked up kombucha. Publix has joined the party, launching a line of Greenwise kombucha drinks.


The retailer promoted the new product in its blog, also announcing a spring lineup of ice cream flavors to come.

For kombucha, a fermented product that helps gut health and digestive wellness, Publix rolled out a line under its Greenwise organic brand, debuting in flavors such as peach, berry blend, pineapple spirulina, honeycrisp apple, and carrot ginger turmeric. The beverages contain live probiotic cultures and a trace amount of alcohol due to natural fermentation (less than 0.5%).


    In ice cream, just last spring, Publix introduced a range of limited-edition ice cream flavors from Boston Creme Donut to Black Swamp Raspberry Cheesecake. Clearly, the products were a hit, as the Florida retailer is launching even more exclusive flavors this month that will run through May. The decadent flavors include:

    • Hula Hula Macadamia — a whipped ice cream with ribbons of caramel and macadamia brittle;
    • Peanut Butter Pie — a peanut butter cheesecake-flavored ice cream with swirls of Mackinac peanut butter cookie ribbons and chocolate flavored pieces;
    • Irish Crème Salted Caramel — Irish crème-flavored ice cream with a rich caramel sea salt swirl and caramel truffles;
    • Strawberry Shortcake — a butter-crème flavored ice cream with strawberry sauce and chunks of shortcake;
    • Chocolate Cookie Quarry — rich chocolate ice cream with cookie crumbs and sandwich cookie pieces;
    • White Chocolate Raspberry — white chocolate ice cream with raspberry sauce, and white chocolate and raspberry swirled chips;
    • Lemon Berry Bliss — Lemon crème flavored ice cream with lemonade-flavored flakes and blueberry swirl; and
    • New Orleans Caramel Praline — brown sugar ice cream with swirls of caramel and praline pecans.