Publix opens third GreenWise Market

Publix chose Mountain Brook, Ala. as it's new Greenwise Market location.

Lakeland, Fla.-based Publix has officially opened its third GreenWise Market location.

The company announced that the new location, in Mountain Brook, Ala., previously housed independent grocer Western Supermarkets, which went out of business earlier this year after operating in Birmingham, Ala. 

The first rebooted GreenWise Market debuted in Tallahassee, Fla., last October, and the second location opened last month in Mount Pleasant, S.C. 

The company’s Greenwise Market is a specialty, natural and organic store concept that offers a curated selection of local and organic products, ranging from in-house smoked meats to fresh-popped kettle corn. According to the company, its latest Greenwise Markets store also offers grab-and-go, ready-to-heat and ready-to-eat meal options, along with a seating area where customers can eat their selections. The store also has a large-scale photographic mural of the surrounding area by local artist Jamie Carnathan. 

The grocer said it is continuing to seek more GreenWise Market locations across the country.